When customers enjoy a relative advantage in enrolling in a program, this is referred to as
A) personalization.
B) Customization.
C) idiosyncratic fit.
D) preferential treatment.
E) attaining intimacy.
Correct Answer:
Verified
Q34: Each year, companies lose
A)10-20% of their customers.
B)20-40%
Q35: Companies should develop retention strategies based on
Q36: When customers begin buying less than they
Q37: The customer's perception of how much better
Q38: Frequent flyer programs, customer point programs, and
Q40: Personalization refers to
A)a company-controlled website that a
Q41: Personalization can refer to
A)how warmly a person
Q42: Customization can refer to
A)personalized control of a
Q43: Customization can refer to
A)adaptation in SFA.
B)CRM adapted
Q44: Lifestyle stores such as Pottery Barn is
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