Frequent flyer programs, customer point programs, and frequency programs are all examples of which type of tactic?
A) preferential treatment
B) rewarding
C) personalization
D) up-selling
E) profit-driving
Correct Answer:
Verified
Q33: Moments of truth are
A)assistance a customer receives
Q34: Each year, companies lose
A)10-20% of their customers.
B)20-40%
Q35: Companies should develop retention strategies based on
Q36: When customers begin buying less than they
Q37: The customer's perception of how much better
Q39: When customers enjoy a relative advantage in
Q40: Personalization refers to
A)a company-controlled website that a
Q41: Personalization can refer to
A)how warmly a person
Q42: Customization can refer to
A)personalized control of a
Q43: Customization can refer to
A)adaptation in SFA.
B)CRM adapted
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