All of the following are measures to consider related to television EXCEPT:
A)HUT
B)Circulation
C)PUT
D)GRPs
E)Program share

Question

Quizplus · Accepted Answer

Circulation is not a measure related to television. It is a measure related to print media, such as magazines and newspapers. HUT (households using television), PUT (people using television), GRPs (gross rating points), and program share are all commonly used measures related to television.

All of the Following Are Measures to Consider Related to Television