Efficiency metrics are an important component of evaluating media because they take into consideration both cost and ______________.
A)DMA
B)Audience delivery
C)Frequency
D)Conversions
E)None of the above

Question

Quizplus · Accepted Answer

Efficiency metrics consider both cost and audience delivery, making it an important component for evaluating media. DMA, frequency, and conversions may also be important metrics, but they do not necessarily take into consideration both cost and audience delivery. Therefore, option B, audience delivery, is the best answer.

Efficiency Metrics Are an Important Component of Evaluating Media Because