Which is one of the common pricing methods used to purchase Internet advertising?
A)Market share
B)Percent of sales
C)Cost per thousand (CPM)
D)Objective / task method
E)None of the above

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is a common pricing method used to purchase Internet advertising. This method is based on the number of impressions (i.e. the number of times an ad is displayed) rather than on any specific action taken by the user (such as clicking on the ad). The cost is typically stated as the cost per thousand impressions, where "M" represents the Roman numeral for 1,000. This allows advertisers to accurately estimate the cost of their ad campaign and ensure that they are getting a good return on investment.

Which Is One of the Common Pricing Methods Used to Purchase