The formula for Cost Per Point (CPP) takes the price of the ad and divides it by the ____________________.
A) GRPs
B) Rating
C) TAIs
D) Cume
E) None of the above
Correct Answer:
Verified
Q2: Characteristics such as age, gender, income, education
Q3: When you compare media across the board
Q4: The formula for Cost Per Thousand takes
Q5: When more sales generate higher production costs,
Q6: Based on the average CPMs noted in
Q8: Which is one of the common pricing
Q9: A television program's _ is the percentage
Q10: A program's _ represents a percentage of
Q11: Eighty percent of the total target audience
Q12: When Applecart Antique Mall purchased time on
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