Based on the average CPMs noted in the textbook, CPMs for _______________ always tend to be higher than television.
A) Print (newspaper and magazines)
B) Radio
C) Outdoor
D) Internet
E) Transit
Correct Answer:
Verified
Q1: The _ is the percent of total
Q2: Characteristics such as age, gender, income, education
Q3: When you compare media across the board
Q4: The formula for Cost Per Thousand takes
Q5: When more sales generate higher production costs,
Q7: The formula for Cost Per Point (CPP)
Q8: Which is one of the common pricing
Q9: A television program's _ is the percentage
Q10: A program's _ represents a percentage of
Q11: Eighty percent of the total target audience
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