A television program's ___________ is the percentage of people currently watching that specific show determined from the total number of viewers watching television at that particular moment.
A)Rating
B)Share
C)Unduplicated audience
D)Area of dominant influence
E)Average reach

Question

Quizplus · Accepted Answer

A television program's share is the percentage of people currently watching that specific show determined from the total number of viewers watching television at that particular moment. The rating (option A) is the percentage of households tuned into a particular program among all households with a television, while unduplicated audience, area of dominant influence, and average reach (options C, D, and E) all refer to different audience measurement metrics.

A Television Program's ___________ Is the Percentage of People Currently