When Applecart Antique Mall purchased time on local television, the station account executive promised a total exposure for the ad of 26,000 HHs. Meaning the _______ for the commercial would be 26,000 HHs.
A)Gross Impressions
B)Reach
C)Frequency
D)Gross Rating Point
E)Effective Reach

Question

Quizplus · Accepted Answer

Reach refers to the total number of unique households or individuals that are exposed to an advertisement during a specific time period. In this case, the promised exposure of 26,000 HHs represents the reach for the commercial.

When Applecart Antique Mall Purchased Time on Local Television, the Station