A program's _______________ represents a percentage of the number of people watching a particular TV program relative to the total population.
A)Rating
B)Cume
C)Unduplicated audience
D)Area of dominant influence
E)Average Reach

Question

Quizplus · Accepted Answer

A program's rating represents a percentage of the number of people watching a particular TV program relative to the total population. Cume refers to the total number of different people who tune in to a given daypart or station during the course of a day. Unduplicated audience refers to the number of different people who tune in to a program or station during a specific time period. Area of dominant influence (ADI) is a geographic area defined by Nielsen Media Research that represents the TV viewing habits of households in a given region. Average Reach refers to the number or percentage of people in a target audience who have been exposed to an advertising message at least once during a specific time period.

A Program's _______________ Represents a Percentage of the Number of People