Eighty percent of the total target audience heard the radio spots for Oakley's Delicatessen once during a four-week period. The average frequency of the
Campaign was three. Calculate the GRPs.
A)26.67
B)480
C)240
D)2.4
E)None of the above

Question

Quizplus · Accepted Answer

GRPs (Gross Rating Points) can be calculated by multiplying the percentage reach of the target audience by the average frequency of the campaign.

Percentage Reach = 80% 
Average Frequency = 3

GRPs = Percentage Reach x Average Frequency 
GRPs = 80% x 3 
GRPs = 240

Eighty Percent of the Total Target Audience Heard the Radio