When it comes to communication goals, ________ refers to how many people you want to see your ads.
A)Frequency
B)Continuity
C)Reach
D)Geography
E)Impact

Question

Quizplus · Accepted Answer

Reach refers to the number of people who see your ads, and is therefore the best choice for the given question. Frequency refers to how often those people see your ads, continuity refers to the consistent presence of your messages over time, geography refers to the specific locations you are targeting, and impact refers to the effectiveness of your ads in achieving their desired goals.

When It Comes to Communication Goals, ________ Refers to How