Using a _______ strategy allows you to force a product or service through the distribution channel.
A)Pull
B)Push
C)Maximize
D)Minimize
E)None of the above

Question

Quizplus · Accepted Answer

Push strategy is used to force a product or service through the distribution channel by offering incentives to intermediaries such as wholesalers, distributors, and retailers. This strategy is effective when there is low brand loyalty, and the product is not well-known in the market. It is commonly used for new product launches and when the company wants to increase sales quickly.

Using a _______ Strategy Allows You to Force a Product