When advertising focuses on the general consumer rather than the distribution channel, you are using a ________ strategy.
A)Pull
B)Push
C)Maximize
D)Minimize
E)None of the above

Question

Quizplus · Accepted Answer

Pull strategy is when the advertising and promotional efforts are focused on the end consumer with the intention of creating demand for the product among the general public. The aim is to pull or attract these consumers towards the product, rather than pushing the product towards them through the distribution channel. This strategy is effective when the end consumer has a strong influence on the distribution channel, such as in the case of consumer goods.

When Advertising Focuses on the General Consumer Rather Than the Distribution