____________ addresses when your advertising should appear and what cycle it should be on for the campaign.
A) Frequency
B) Continuity
C) Reach
D) Geography
E) Impact
Correct Answer:
Verified
Q39: When advertising focuses on the general consumer
Q40: Using a _ strategy allows you to
Q41: When it comes to weighing media and
Q42: When it comes to integrating coupons into
Q43: When it comes to communication goals, _
Q45: When thinking about the purchase funnel, it
Q46: _ planning allows the media team and
Q47: Media strategies take two overall forms: media
Q48: Media strategies are the answer to _
Q49: Which of the following parts of a
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