Which of the following parts of a media plan does not require a rationale / justification?
A)Media tactics
B)Media vehicle
C)Marketing objective
D)Media objective
E)Advertising objective

Question

Quizplus · Accepted Answer

Marketing objectives are the overall goals and aspirations of the marketing campaign and do not require a rationale or justification as they are the main reason for the campaign. However, media objectives, tactics, and vehicles all require a rationale and justification as they are the specific methods and decisions in implementing the marketing objective. Advertising objectives are also specific goals within the marketing objective and may require a rationale, depending on the context.

Which of the Following Parts of a Media Plan Does