The communication brief should be inspirational for the creative team and __________ for the media team.
A)Resourceful
B)Practical
C)Mindful
D)Helpful
E)None of the above

Question

Quizplus · Accepted Answer

The communication brief should provide practical information for the media team, such as target audience, budget, and media channels to use. While inspiration is important for the creative team to develop ideas, practicality is key for the media team to execute the plan effectively.

The Communication Brief Should Be Inspirational for the Creative Team