The glue that binds the media and the message together for a complete campaign is known as:
A)The Big Idea
B)The Total Concept
C)The Big Concept
D)The Total Brand Plan
E)None of the above

Question

Quizplus · Accepted Answer

The Big Idea is the creative concept that serves as the foundation for a marketing campaign, effectively connecting the media and the message to ensure a cohesive and impactful communication strategy.

The Glue That Binds the Media and the Message Together