The quote ""Unless your campaign contains a big idea, it will pass like a ship in the night."" was said by famous ad man, _______________.
A)Bill Bernbach
B)David Ogilvy
C)Leo Burnett
D)Lee Clow
E)John Wanamaker

Question

Quizplus · Accepted Answer

The quote was said by David Ogilvy, who is often referred to as the "Father of Advertising." He founded the advertising agency Ogilvy & Mather and is known for his creative and effective advertising campaigns, as well as his emphasis on research and strategy in advertising. The quote highlights the importance of having a strong and memorable concept or message in advertising, rather than a forgettable and ineffective one.

The Quote ""Unless Your Campaign Contains a Big Idea, It