In order for a sales manager to be persuasive, he has to first motivate a salesperson to listen,prompting the sales person to allocate cognitive processing capacity to process the communication fully and without misinterpretation.

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Effective persuasion often begins with motivation, as it encourages the listener to pay attention and engage with the message, leading to better understanding and processing of the information communicated.

In Order for a Sales Manager to Be Persuasive, He