Tests done to determine the effectiveness of each medium used in your campaign are called __________.
A) Content analysis
B) Source credibility
C) Copy testing
D) Media tests
E) Test Marketing
Correct Answer:
Verified
Q2: Rather than testing which media and vehicles
Q3: _ is a diagnostic measure used in
Q4: _ are conducted after the copy and
Q5: Which of the following is an example
Q6: Copytesting is diagnostic in its approach.
Q7: Copy testing and concept testing are essentially
Q8: Pretest is a diagnostic measure used in
Q9: Pretests are conducted after the copy and
Q10: Copy testing is used extensively in advertising
Q11: Copy testing can apply to proposed messages
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