Copy-tests of headlines by using two versions of the same ad to make sure they can be understood at a glance and that they communicate exactly the right idea is known as ________.
A) end-run testing
B) headline test
C) split-run tests
D) dual tests
E) direct tests
Correct Answer:
Verified
Q1: _ includes the elements in a print
Q3: Which of the following literary techniques use(s)
Q4: Which of the following is a standard
Q5: Which standard approach to writing body copy
Q6: Which of the following is considered the
Q7: Which type of advertising is not considered
Q8: What does the television copywriter have to
Q9: To grab an Internet surfer's attention, what
Q10: The more elaborate the copy, the easier
Q11: Good body copy keeps people's interest so
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