________ includes the elements in a print ad that are designed to be read and absorbed, such as the text of the ad message and captions.
A) Body copy
B) Display copy
C) Adese
D) Brag-and-boast copy
E) Visuals
Correct Answer:
Verified
Q2: Copy-tests of headlines by using two versions
Q3: Which of the following literary techniques use(s)
Q4: Which of the following is a standard
Q5: Which standard approach to writing body copy
Q6: Which of the following is considered the
Q7: Which type of advertising is not considered
Q8: What does the television copywriter have to
Q9: To grab an Internet surfer's attention, what
Q10: The more elaborate the copy, the easier
Q11: Good body copy keeps people's interest so
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