Which of the following are appropriate objectives to achieve the connect facet of effective advertising?
A) create attention, awareness, interest, recognition and recall
B) deliver information and understanding
C) touch emotions and create feelings
D) change attitudes, create conviction and preference
E) establish brand identity and associations
Correct Answer:
Verified
Q13: Which of the following describes the incubation
Q14: Which of the following describes the illumination
Q15: Which of the following describes the final
Q16: A technique in which 6 to 10
Q17: Which of the following is an appropriate
Q19: What is the function of originality?
A) keep
Q20: When a tagline is used consistently on
Q21: Ads that demonstrate how something works or
Q22: Which rational customer-focused selling premise is a
Q23: An effective ad is relevant, original, and
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