When a tagline is used consistently on all marketing messages, it becomes a ________.
A) slogan
B) logo
C) signature
D) claim
E) key visual
Correct Answer:
Verified
Q15: Which of the following describes the final
Q16: A technique in which 6 to 10
Q17: Which of the following is an appropriate
Q18: Which of the following are appropriate objectives
Q19: What is the function of originality?
A) keep
Q21: Ads that demonstrate how something works or
Q22: Which rational customer-focused selling premise is a
Q23: An effective ad is relevant, original, and
Q24: In getting the great idea, the visual
Q25: No matter how hard a creative team
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