Which rational customer-focused selling premise is a benefit statement that is both unique to the product and important to the user?
A) benefit
B) promise
C) reason why
D) unique selling proposition (USP)
E) unique claim

Question

Quizplus · Accepted Answer

The unique selling proposition (USP) is a benefit statement that is unique to the product and important to the user, distinguishing it from competitors.

Which Rational Customer-Focused Selling Premise Is a Benefit Statement That