Research is also used in development of the message strategy to evaluate the relative power of various creative ideas, which is called copy testing, and the relative effectiveness of various approaches to the sales message, which is called concept testing.

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The Answer of Research is also used in development of the message strategy to evaluate the relative power of various creative ideas, which is called copy testing, and the relative effectiveness of various approaches to the sales message, which is called concept testing.

Research Is Also Used in Development of the Message Strategy