Validity means that the research actually measures what it says it measures, and reliability means that you can run the same test again and get the same answer.
Correct Answer:
Verified
Q33: Research is also used in development of
Q34: Survey research is a quantitative method that
Q35: Focus groups have the advantage of revealing
Q36: Diaries in which consumers are asked to
Q37: In story elicitation, consumers are asked to
Q39: Repeatability means that you can run the
Q40: Three big objectives in advertising research are
Q41: Research challenges facing advertising researchers include globalization,
Q42: Changes in media technology are making old
Q43: Insightful analysis allows automated testing of concepts,
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