Changes in media technology are making old research measures increasingly invalid.
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Q37: In story elicitation, consumers are asked to
Q38: Validity means that the research actually measures
Q39: Repeatability means that you can run the
Q40: Three big objectives in advertising research are
Q41: Research challenges facing advertising researchers include globalization,
Q43: Insightful analysis allows automated testing of concepts,
Q44: Globalization is opening the door to new
Q45: The Internet can deliver product messages with
Q46: In the method known as Insight Analysis,
Q47: The most common Internet approach of embedded
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