In story elicitation, consumers are asked to explain the artifacts of their lives-what you see in photos in their homes, as well as the things in their lives that they treasure.

Question

Quizplus · Accepted Answer

Story elicitation is a qualitative research technique where consumers are encouraged to share stories about their lives, including the significance of artifacts and treasured items, to gain deeper insights into their values, experiences, and motivations.

In Story Elicitation, Consumers Are Asked to Explain the Artifacts