Research challenges facing advertising researchers include globalization, new media technology, Internet and virtual research, embedded research, and insightful analysis.

Question

Quizplus · Accepted Answer

These are indeed key research challenges in advertising, as globalization and new media technologies like the Internet have significantly changed how consumers interact with advertisements, necessitating new approaches in research. Virtual research, embedded research, and the need for insightful analysis are also critical in understanding and effectively leveraging these changes.

Research Challenges Facing Advertising Researchers Include Globalization, New Media Technology