Which of the following is NOT a component of persuasion?
A) attitudes
B) argument
C) involvement
D) motivation
E) symbolism
Correct Answer:
Verified
Q18: Brand loyalty is associated with which communication
Q19: The _ states what the brand is
Q20: _ is communicated through everything that can
Q21: _ is illustrated by the favorite brand
Q22: Which of the following is a component
Q24: A(n) _ is mental readiness to react
Q25: _ means consumers believe something to be
Q26: The hierarchy-of-effects models adequately explain how advertising
Q27: The affective/emotion consumer response refers to understanding.
Q28: Interest and relevance create stopping power.
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