A(n) ________ is mental readiness to react to a situation in a given way, is seen by many scholars as the most central factor in persuasion, and can be positive, negative, or neutral.
A) attitude
B) argument
C) conviction
D) preference
E) association network
Correct Answer:
Verified
Q19: The _ states what the brand is
Q20: _ is communicated through everything that can
Q21: _ is illustrated by the favorite brand
Q22: Which of the following is a component
Q23: Which of the following is NOT a
Q25: _ means consumers believe something to be
Q26: The hierarchy-of-effects models adequately explain how advertising
Q27: The affective/emotion consumer response refers to understanding.
Q28: Interest and relevance create stopping power.
Q29: Subliminal effects are message cues given below
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