The hierarchy-of-effects models adequately explain how advertising works.

Name: The hierarchy-of-effects models adequately explain how advertising works.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The hierarchy-of-effects models are useful for understanding the stages through which consumers may pass when processing advertising messages, but they do not fully explain how advertising works due to the complexity of consumer behavior and the influence of various external factors that these models do not account for.

The Hierarchy-Of-Effects Models Adequately Explain How Advertising Works