In __________ route processing, people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message.

Question

Quizplus · Accepted Answer

In peripheral route processing, individuals are influenced by external cues rather than the actual content of the message, such as the attractiveness of the speaker or the number of arguments presented rather than the quality of those arguments.

In __________ Route Processing, People Are Persuaded on the Basis