_______________is a well known promotion and advertising research firm in the US with global services.
A) acnielsen
B) imrb
C) marg
D) cms
Correct Answer:
Verified
Q13: Indian advertising has for long been criticized
Q14: Media planning has become increasingly _.
A)digital
B)innovative
C)creative
D)scientific
Q15: _ is defined as a communication that
Q16: The MRTP Act has two aspects, namely
Q17: The _ ad for its 'while perfect'
Q19: Competitive activity research is also referred to
Q20: Effectiveness of ads, often determined by recall,
Q21: Testing with a potential group of focussed
Q22: _is often referred to as the Father
Q23: The first ad agency was set up
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