Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
A) pre test research
B) post test research
C) audience research
D) tracking research
Correct Answer:
Verified
Q15: _ is defined as a communication that
Q16: The MRTP Act has two aspects, namely
Q17: The _ ad for its 'while perfect'
Q18: _is a well known promotion and advertising
Q19: Competitive activity research is also referred to
Q21: Testing with a potential group of focussed
Q22: _is often referred to as the Father
Q23: The first ad agency was set up
Q24: _ is the most widely used and
Q25: ABC stands for _.
A)audit bureau of circulations.
B)advertising
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