Competitive activity research is also referred to as _______________
A) positioning research
B) perceptual mapping
C) situation analysis research
D) pre-test
Correct Answer:
Verified
Q14: Media planning has become increasingly _.
A)digital
B)innovative
C)creative
D)scientific
Q15: _ is defined as a communication that
Q16: The MRTP Act has two aspects, namely
Q17: The _ ad for its 'while perfect'
Q18: _is a well known promotion and advertising
Q20: Effectiveness of ads, often determined by recall,
Q21: Testing with a potential group of focussed
Q22: _is often referred to as the Father
Q23: The first ad agency was set up
Q24: _ is the most widely used and
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