Persuasion changes attitudes in individuals and this is a response to communication. The work of Carl Hovland states there are factors that can affect the persuasiveness of a message. The target characteristic refers to the person who receives and processes the message. What is another characteristic?
A)Self-esteem
B)Credibility
C)Source
D)Attractiveness

Question

Quizplus · Accepted Answer

The major source characteristics are expertise, trustworthiness, and interpersonal attraction or attractiveness. A key variable here is credibility. If a famous person sends a message, one is more apt to believe them.

Persuasion Changes Attitudes in Individuals and This Is a Response