Cognitive routes of persuasion send a message that will appeal to an individual's cognitive evaluation in changing an attitude. The central route to persuasion presents the individual with data and motivates them to evaluate it, arriving at an attitude changing conclusion. What is another route to attitude change?
A)Target
B)One-sided
C)Peripheral
D)Outstanding

Question

Quizplus · Accepted Answer

In the peripheral route to attitude change, the individual is encouraged to not look at the content, but at the source. This is commonly seen in modern advertisements that feature celebrities. In some cases, physician, doctors or experts are used. In other cases, film stars may be utilized for their attractiveness.

Cognitive Routes of Persuasion Send a Message That Will Appeal