The process of marketing communication involving information, persuasion and influence is called
A)Marketing
B)Marketing Mix
C)Branding
D)Promotion

Question

Quizplus · Accepted Answer

Promotion is the aspect of the marketing mix that focuses on creating awareness, persuading, and influencing the consumer's purchase decision. It encompasses activities such as advertising, sales promotion, public relations, and direct marketing.

The Process of Marketing Communication Involving Information, Persuasion and Influence