The concept of marketing mix as the combination of the major tools of marketing was first developed by
A) Borden
B) Mc Carthy
C) Mark & Spencer
D) HaagenDaz
Correct Answer:
Verified
Q6: The process of marketing communication involving information,
Q7: When a firm introduces new product to
Q8: Trade links connecting the manufacturers or producers
Q9: Middlemen who do not handle the goods
Q10: Consumer reaction and response is a yardstick
Q12: An Extended marketing mix, the 7 Ps
Q13: For consumer goods, the most visible player
Q14: _ do not normally deal with the
Q15: Marketing involves _activities regarding goods
A)selling
B)advertising
C)sales promotiom
D)all of
Q16: Marketing mix is the market mechanism consisting
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