The method used to assess real cost of providing services to an individual customer is
A) Cost based accounting
B) Activity based accounting
C) Turnover based accounting
D) Price based accounting
Correct Answer:
Verified
Q9: Customer Relationship Management is about
A)Acquiring the right
Q10: CRM technology can help in
A)Designing direct marketing
Q11: A _ is an organized collection of
Q12: _uses sophisticated mathematical and statistical techniques such
Q13: The main drawback of CRM is
A)Implementing CRM
Q14: The marketing messages committed to customers wishes
Q16: _is any occasion on which the brand
Q17: A consumer buying behavior is influenced by
A)Cultural
Q18: Socioeconomic system classifies urban households into _
Q19: For the rural areas, the socioeconomic system
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