GenY consumers tend to value relationships with marketers like State Farm Insurance in exactly the same way as the prior generations.

Question

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According to a study by Accenture, GenY consumers are less likely to value relationships with traditional brands and marketers like State Farm Insurance. They have a greater preference for digital marketing and are more likely to engage with brands that have a strong social media presence.

GenY Consumers Tend to Value Relationships with Marketers Like State