Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms come close to one-to-one marketing by combining flexible manufacturing with flexible marketing to enhance customer choices.

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Don Peppers and Martha Rogers did popularize the term one-to-one marketing, and some firms are able to achieve it through flexible manufacturing and marketing to increase customer options.

Don Peppers and Martha Rogers Popularized the Term One-To-One Marketing