For successful Marketing (Big M), firms need to align all internal organizational processes and systems around the customer.

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For successful Marketing (Big M), it is essential for firms to align all internal organizational processes and systems around the customer as it helps in creating customer-centric marketing strategies and delivering a superior customer experience. This approach focuses on understanding the needs and preferences of customers to build long-term relationships and retain loyal customers.

For Successful Marketing (Big M), Firms Need to Align All