In contrast to Marketing (Big M), marketing (little m) serves the firm and its stakeholders at a functional or operational level.

Question

Quizplus · Accepted Answer

Marketing (little m) focuses on specific strategies and tactics within the organization to promote products or services and meet specific goals, while Marketing (Big M) takes a broader view of the market and develops long-term strategies for the entire organization.

In Contrast to Marketing (Big M), Marketing (Little M) Serves