In the context of the 4Ps of the marketing mix, high-tech media options like cell phones and the Internet have had a huge impact on ________.

Question

Quizplus · Accepted Answer

High-tech media options like cell phones and the internet have had a huge impact on promotion as they provide various channels for companies to promote their products and services through digital advertising, social media, email marketing, and mobile apps.

In the Context of the 4Ps of the Marketing Mix