For successful Marketing (Big M), customer orientation must be understood by ________.

Question

Quizplus · Accepted Answer

For successful Marketing (Big M), customer orientation should be ingrained in every level of the organization from top management to employees on the front line. Understanding the needs and wants of existing customers is crucial to delivering value and building long-term relationships, and this knowledge should not be limited to just a few individuals. Suppliers and competitors also play a role in the marketing environment, but ultimately the success of a marketing strategy depends on the entire organization being customer-focused.

For Successful Marketing (Big M), Customer Orientation Must Be Understood