A local landscaping company works hard to keep and cultivate profitable current customers instead of constantly investing in gaining new customers that come with unknown return on investment. This company has a ________ orientation.

Question

Quizplus · Accepted Answer

The company's focus on retaining and cultivating profitable current customers suggests a relationship orientation, where building and maintaining relationships with customers is a primary focus. This orientation emphasizes long-term customer satisfaction and loyalty over short-term sales or transactional gains.

A Local Landscaping Company Works Hard to Keep and Cultivate